Featured articles
News focus: An industry beyond redemption?
From the Co-op ‘divi’ to the Andrex puppy, a new book lifts the lid on sales promotion, from small beginnings to a £26.5 bn industry
Sales promotion is a UK success story and for anyone aiming to prosper in the sector, industry experts Colin Lloyd and Ken Spedding’s entertaining new book Beyond Redemption is a must-read.
From the world’s first customer loyalty programme to the present day, the past, present and future of promotional marketing come under the microscope.
Payment cards: Forecasting the future of cashless payments
The use of prepaid cards has the potential to transform the payment culture well beyond an alternative to gift products – but predicting how technology will move is a challenge for the whole market.
So, when is a gift card not a gift card? When it’s a cashless payment card. Perhaps not the funniest riddle ever devised, but certainly one which has had people in some sectors of the incentives market scratching their heads over the past year or so.
Payment cards: Prepaid forecast to transform public payments
As the UK government examines the whole issue of public sector costs, a new briefing from the US paints a compelling picture of the potential for the development of prepaid cards and cashless payments by national and local government.
Digital currency, including prepaid cards has the potential to dramatically transform US government payments in the next five years, with potential to save US taxpayers hundreds of millions of dollars in the process.
Online promotions: Competing in the digital arena
The web is changing the way consumers relate to brands, creating both challenges and opportunities for brand owners
The sheer number of websites offering voucher codes that claim to unlock discount codes is evidence of the way the web has changed consumer habits.
Brand owners, from retailers to restaurateurs, have expressed concerns that in an environment where potential customers are being driven so strongly by the desire for discounts, it becomes very hard to add value.
Online Promotions: Bombay Sapphire digital campaign
In a promotion that aims to make the most of the growth of online social media, the Bombay Sapphire gin brand has launched a digital campaign aimed at engaging consumers in the social media arena.
Consumers will be encouraged to build an image of themselves in the form of a mosaic compiled from pictures that reflect different aspects of their lives. The application builds the image by allowing users to interact with friends, share memories and recount shared experiences.
More Articles...
Page 1 of 7