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Fixed fee guarantee for Beyond Redemption
Wednesday, 01 September 2010
Fotorama is backing the first fixed-fee promotion on a business book, linked to Beyond Redemption, written by marketing and promotions experts Colin Lloyd and Ken Spedding
In the true spirit of sales promotion, Fotorama and the authors are offering purchasers a money-back guarantee, entitling them to claim back the cost if they don’t like the book and return it.
ASA’s digital remit extended
Wednesday, 01 September 2010
The Advertising Standards Authority (ASA) is to have its online responsibilities extended significantly, to include marketing claims made on companies' own websites, as well as on social networking sites such as Facebook and Twitter.
The move reflects a changing media landscape in which companies increasingly promote their goods and services through online communities rather than in conventional advertising space.
New Look to feature Gift Card Management System at I&PM Live!
Tuesday, 31 August 2010
New Look Business Solutions will be spotlighting its recently launched Gift Card Management System at this year’s Incentives & Promotional Marketing Live.
The GCMS allows customers to send out New Look gift cards with no value attached, reducing distribution costs and improving cash flow.
Ted Baker launches gift card with Prepay Solutions
Tuesday, 31 August 2010
Fashion retailer Ted Baker has launched a reloadable gift card in partnership withPrePay Solutions.
The gift card programme has been implemented to replace the retailer’s existing paper based voucher system.
CSR specialist Flamingo makes Startups 100
Tuesday, 31 August 2010
Marketing agency Flamingo has made it into this year’s Startups 100, which identifies the UK’s most innovative new companies.
Flamingo, based in Bristol, undertakes employee incentive programmes for clients including pub operator Orchid Group.
Saracens and P&MM Sales Promotion offer win-win promotion
Thursday, 26 August 2010
Saracens rugby fans have been presented with a win-win situation courtesy of Saracens and P&MM Sales Promotion.
Fans who buy the new Saracens Nike replica rugby jersey to cheer on the team during the 2010/11 season will get their money back if Saracens win the Aviva Premiership.
House of Fraser appoints new Head of Business Incentives
Wednesday, 25 August 2010
Mark Towler has stepped into the newly created role as Head of Business Incentives at House of Fraser.
Mark brings experience from across the pre-paid arena to his new role, having worked at Smartbox and 3V, as well as in retail with Comet where he headed up the Business Services Division.
Science prizes for kids’ promos
Tuesday, 24 August 2010
Marketing to kids is never straightforward, and promotions to this target audience have to take into consideration the tight European regulations on what they can and cannot do.
Unmissable has come up with a solution to engage the under-16’s, offering hands-on science experiences specifically for children that are as entertaining as they are educational.
Everything Environmental launches kinetic and solar powered lights
Tuesday, 24 August 2010
Adding to the industry's choice of promotional items, a new range of kinetic and solar powered high visibility lights has been launched by Everything Environmental.
Aimed at walkers and cyclists, horse riders and school children, the new patented designs are bright enough to shine in daylight.
UKGCVA urges caution on salary sacrifice ruling
Thursday, 19 August 2010
The gift card industry's trade body is urging employers to wait for clarification of an EU ruling on VAT on retail vouchers as part of salary sacrifice schemes.
The European Court of Justice has said drugs company AstraZeneca should pay VAT on retail vouchers given to staff as part of a salary sacrifice scheme.
The judgement has prompted fears in the industry that many employers will drop schemes rather than meet the increased cost of admistering them.
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